The efficient management of waste requires the collaboration of NGOs and the general public. WMRA realizes the importance of non-governmental organizations and thus partners with them for variety of roles that take mainly three paths:

1)     Improving the waste management system, especially waste collection, sorting, and recycling

2)     Reaching out to residents in rural and remote areas, and

3)     Assisting in educating, training, building the capacity and raising the awareness of individuals about proper waste handling and treatment.​

NGOs are agents of societal change who can motivate citizens and educate them on the keys to ensuring environment conservation and how to act responsibly towards our natural resources. WMRA at this end ensures building the capacity of NGOs, working in the waste management field, to be able to deliver programs and initiatives related to this matter. As well as build their capacity as not-for-profit waste collectors, and sometimes producers and recyclers, for efficient waste management in this respect.

Another controversial issue in this concern is the informal sector of traditional waste collectors, scavengers or pickers and recyclers, whose business is to recover 'recyclable waste' materials. Because of the high recovery rates reached by the informal sector (up to 80%), WMRA will include the informal sector in the new waste management system rather than excluding them.​